We had the opportunity to work with Tom&Co on an exciting project: developing their retail media platform: Pet Marketing Solutions. Our team took on multiple critical roles to bring this initiative to life and ensure its success.
Project highlights
1. Data Offering Creation and Commercialization
Working closely with Pet Marketing Solutions by Tom&Co, we designed a two-phase data offering specifically for their suppliers, leveraging LiveRamp technology. In the first phase, suppliers participated in a test program, each benefiting from a social media test campaign to showcase the retail media platform's impact. Following this, we developed a comprehensive, full-year data offering for Tom&Co’s suppliers. This exclusive access enabled ongoing data-driven strategies that maximize engagement and return on investment.
2. Supplier Engagement and Sales of the Retail Media Offering
To ensure the retail media platform reached its potential, we engaged with Pet Marketing Solutions’ suppliers to showcase how they could benefit from this new data solution. Our team facilitated the sale of the data offering, creating mutually beneficial opportunities for both Tom&Co and its partners.
3. Retail Media Inventory Development
We built a structured inventory within Pet Marketing Solutions retail media platform, designed to support scalable campaign growth. This inventory setup accommodates a diverse range of high-impact campaigns from Tom&Co’s suppliers.
Impact
Thanks to this collaboration, Tom&Co now has a robust retail media platform, Pet Marketing Solutions, with scalable data solutions and a structured inventory model. This project has strengthened Tom&Co’s revenue potential through supplier partnerships and enhanced its positioning as a forward-thinking retailer with cutting-edge, data-driven media capabilities.
